Show Off Your Brand’s Personality with Customized Products
Adding colors, images, and effects to your custom branding products can help you stand out from the crowd.

As a business owner, standing out from your competition and getting your name out to potential customers are two of your biggest priorities.

Custom branding products are a great way to spread the word about your unique products or services. Unfortunately, there’s always a chance your items will fade into the background if you don’t consider how to make your custom branding products communicate the character of your brand.

Custom branding products help potential customers know your company’s name and a bit about what you do. You can really draw them in with personalized products that express your brand’s personality and create a sense of excitement around your company.

Let’s explore four of the best ways you can truly express the personality and feel of your brand to potential customers with your custom branding products from LoneStar:

  1. Make your logos pop with screen or full-color printing
  2. Create colorful lanyards and badge holders
  3. Add photos or images for a personal touch
  4. Make your lettering memorable

Let’s dive into these ways to create truly memorable personalized branding products!

Make your logos pop with screen or full-color printing

Next to your brand name, your logo is the most essential thing to have on your branding products. You likely designed your company’s logo with great care, which is why you should make sure it’s featured clearly on your branding materials.

If you prefer a minimalist look, you may opt for a screen-printing approach, which prints images in a single color. However, if you want to go bold, you can print your business name and logo in full color to really pack a punch and create an impression.

Create colorful lanyards and badge holders

Few pieces of branded products are seen as often as staff or guest badges. A pop of color on the lanyards worn by your staff or event guests is a great way to attract eyes and create interest in your brand and logo.

Plus, pairing a brightly colored badge or badge holder with a colorful matching lanyard can work even better to express your brand’s fun and eye-catching personality.

Add photos or images for a personal touch

A clearly defined logo is vital for expressing the personality and intention of your brand to customers. You can also appeal personally to those viewing or using your branded items with photos or images.

Adding a photo of the person that the item is for or an image of something relevant to their role will help add an extra layer of connection toward your brand and message.

Whether you’re purchasing business cards to advertise your services, yard signs to campaign for a politician, or personalized name plates for your employees, adding some visual flair can make them more effective.

Make your lettering memorable

In addition to adding photos, using bright colors, and placing eye-catching logos front and center, adding a change in texture to your branded products can help your brand stand out from the crowd.

Embossing or engraving the text and images on your products adds an interesting texture and high-end finish to your products, which helps your brand stick out in the minds of the people looking at or using them.

If you’re ready to take your personalized branding products to the next level, check out the LoneStar online store! Our technological capabilities mean we can customize your products in a variety of exciting ways to help you stand out from the crowd.