June through August 2022

Marketing Scorecard

This quarterly scorecard is designed to achieve two things. First, we want to give an overview of the marketing department’s activities. Second, we want to provide you with a sneak peek of additional projects we’re working on and our timeline for implementation.

Current Initiatives

Email Marketing

Emails Sent This Month

4

Average Open Rate

18.70

Average Click Rate

2.9

Average Email Marketing Benchmark Data

Average Open Rate:  15.33%

Average Click Rate:  2.55

What’s Next

Test new design

1336 Contact Form landings.  Email accounted for 258 of those.

Gain Google Ranking (SEO)

Keyphrases on Page One

26

Checkout increased by 47.14% (5097 to 7403)

Google Organic up 9.91%

Bing Organic up 47.02%

Yahoo Organic up 23.52%

Key phrase and position (data from search console)

 

badge printing companies	4
badge manufacturers near me	4
name tag inc	5
badge making shop near me	5
badge company near me	6
badges made near me	6
name plate badge near me	6
name badge shop near me	6
custom name tag near me	7
customised badges near me	7
name badge and sign store	7
codm badge next to name	8
companies that make badges	8
id badges near me	8
print name badges near me	8
badge making near me	9
where can i buy name tags near me	9
id badge near me	10
where can i get a badge made	10
event badge printing near me	11
school name badge maker near me	11
texas state badge	11
where to get a badge made	11
badge store near me	12
badge shop near me	12
badge shops near me	12

name-badges.com	13
custom name plates near me	13
engraved name tags near me	13
custom plastic badges	14
name tags san antonio	14
badge makers near me	14
interior school signs	15
sign badge	15
custom name badge ribbons	15
custom badge ribbons	15
trade show ribbons	15
horizontal name badge ribbons	16
name tag ribbons custom	16
ribbons for badges	16
custom badges near me	16
custom name tag ribbons	16
name tags for work near me	17
horizontal ribbons for name badges	17
badge ribbons custom	17
name badge ribbons custom	18
name tag store near me	18
custom ribbons for name badges	18
horizontal badge ribbons	18
custom work id badges	18
company badges online	19
id badge ribbons	20

What’s Next

Increase ranking for key phrases in red above.

Content Development

Blogs Written This Month

4

Social Posts This Month

12

 

Facebook

Instagram

LinkedIn

What’s Next

1147 times blog posts were read

Incorporate additional CTA

Website

We work closely with the partner team to create content that not only helps us attract new partners and foster our relationships with current partners but assist our partners in successfully marketing Pinnacle Series.

• • Checkout increased by 47.14% (5097 to 7403)
  • Comparing August 2021 to August 2022
    • Sessions up 20.52%
    • Pages per session up 84.68%

Test #2

Test #3

What’s Next

More downloadable content

Place advanced search more places.  Used 1086 times

Salesperson

Build a sales department

• 1. Defined targets – DONE
  2. Define and CRM
  3. Create job description, compensation, set meeting goals
  4. Post position
  5. Interview
  6. Select
  7. Train
  8. Manage

 

We would move testimonial vidoes

10%

Develop three(3) case studies

10%

Create one downloadable paper

10%